When launching a brand and communicating it online, several questions arise, such as the channels in which we will promote it. After several researches, it’s clear that there are several solutions: website, landing page… but what’s the difference?
On the one hand a landing page is a single web page, designed with a specific purpose, on the other hand a website is a set of different pages and sections, with information to respond to different goals and intentions.
Let’s look at the example of Blisq Creative:
The Blisq Creative website includes all institutional information, such as: team presentation, services, projects, case studies, news and contacts. It is possible to find complementary information about the agency (call-to-actions to follow on social media, for example), as well as auxiliary information of internal procedures, useful for customer support and for recruitment processes.
Likewise, Blisq Creative also has several landing pages, created for specific campaigns and designed with the aim of converting the users’ visit into a certain action, be it, sign up, fill out a form, etc. An example is the landing page. The main purpose of this page is to collect contacts from entrepreneurs who wish to celebrate the anniversary of their brands with a new growth strategy, in terms of image and communication. The landing page focuses on the essentials, with minimal distractions for users, in order to enhance the intended decision-making.
In short, a brand should have a website… or a landing page… or both! Everything will depend on the main objectives of the communication. You can always count on our help for the best selection of the channels in which you should invest. In our team, we have professionals who can help you think strategically about your brand.