What has changed in the communication of brands with their customers?
The pandemic has changed the way brands communicate. If digital was gaining more and more ground in business strategies, the restrictions caused by Covid-19 accelerated this whole process and digital marketing came to be seen as the core business of many communication agencies.
The successive lockdowns imposed online dialogue and public spaces became digital stages that allowed access to information, culture and amplified the voice of brands.
During these two years of pandemic, digital has become the main channel of communication with the consumer, providing a guarantee of trust and efficiency. There were several examples of small and medium-sized companies that did not have any digital marketing strategy, which began to search new ways to implement virtual stores, create periodic content and be closer to their customers.
Consumer behavior also changed significantly, in a scenario in which access to the vast majority of products and services was only possible through digital platforms. Consumers surrendered to e-commerce, replacing physical stores with online stores. With the increase in searches and demand, it was also necessary to optimize the websites so that they could be better positioned in the search engines and channel a large part of the advertising investment to online channels.
Brands that were able to take advantage of the opportunity that the pandemic brought are at an advantage, creating a good interaction with the target audience. On the other hand, those who did not and resisted to the change are closing doors to a world of possibilities.
You still have time to create or even change your strategy. And BLISQ can help you in this digital transformation process.