The importance of visual identity.

In the creation and implementation of a company, one of the most important tasks is, without a doubt, the definition of the visual identity. If carried out successfully, the brand can stand out and be recognized in the market in which it will be inserted. But what’s the secret?

The developed image should reflect the company’s mission and values, presenting them through a set of graphic and visual elements that will compose it, such as: images, shapes and colors. Within the visual identity, the logo is the first element to be seen by the brand’s audience, so it must be able to convey everything the brand is, offers and represents.

A clear and objective visual identity allows the brand to be easily identified, creating notoriety with its target audience and stakeholders, while differentiating itself from its competitors. Basically, the main objective is clear: to create a brand that is remembered, whenever the consumer thinks about purchasing a certain product or service.

When creating your brand, remember that your identity will have a very strong impact on the success or failure of your brand. The development of all graphic elements must convey maximum professionalism and credibility, without ever forgetting that this set of symbols, graphics, shapes, letters or numbers must lead to what the company intends to convey to its market.

At Blisq Creative you can count on a multidisciplinary team, in terms of strategy and creativity, which can support you in this launch phase. 🚀

May'22