ISAG
The Brand
ISAG – European Business School is a higher education institution with a well-established academic offering and high-quality course content. Recognized for its commitment to innovation and to the practical preparation of its students for the job market, ISAG already had a stable digital presence — but still had room to grow in terms of organic visibility.
The Challenge
Despite offering quality content and relevant courses, ISAG was not being found on search engines. The foundation was there, but the strategy was missing:
• There was informative content, but it was poorly optimized.
• There was demand, but it wasn’t reflected in the search results.
• There was great potential, but limited organic visibility.
It was essential to develop an effective and sustainable SEO approach — one that could attract qualified traffic and, above all, the right students.
The Result
We began with a comprehensive technical audit of the website, identifying indexing issues, structural gaps, and areas for improvement. Then, we defined a keyword strategy based on real search data, aligned with user interests and intent.
The intervention involved:
• Optimization of course and institutional pages.
• Technical adjustments (headings, meta descriptions, URLs)
• Strengthening domain authority through link building
• Ongoing monitoring of ranking performance
After six months, the data reflected the strategy’s effectiveness:
+82% average monthly increase in organic traffic
+65% growth in keywords ranking in Google’s top 3
A clear improvement in average search engine rankings.
Between December 2024 and April 2025, the number of keywords ranking in positions 1 to 3 increased from 75 to 124 — an absolute growth of 49 keywords and a percentage increase of 65.3%.
The Impact
Today, ISAG has a stronger presence on search engines, is closer to prospective students, and is better equipped to compete in an increasingly demanding digital environment. The implemented SEO strategy not only delivered measurable short-term results but is also building a consistent and scalable organic presence.
ISAG now has a solid SEO foundation that strengthens its digital presence and supports the institution’s sustained growth.
