Cordeiro Campos is a clothes production company with over 35 years of experience in the textiles market. Its products are essentially for export, namely to the American, Asian and European markets, especially focusing on Paris, above all luxury brands. The brand strategy is based on gaining a leading edge through the quality of the materials and components used. The quality guarantee and quality control of the final product allows a personalised and flexible response to the high-end segment it is aimed at.
The internationalisation process for Cordeiro Campos led to a commercial strategy whereby the brand would be tailored to its target audiences, following a custom-made philosophy. The company’s communication lacked essential tools to publicise its products among its target audience and to make it stand out from its competitors. The challenge was to transmit the essence of the brand (based on patterned clothing, detailed manual sewing and use of fine raw materials), allied to design and innovative production processes (advanced technology, qualified human resources and a well-structured production system).
The brand went through a thorough rebranding process, which affected its visual and verbal identity, which was subsequently applied to all the marketing materials developed for the brand, from the creation of internal support materials (posters, bags and labels), to stationery, company signs and online communication.