Marketing Strategies for Online and Live Events

Think of an event. Free, paid, online, live, from any area – the truth is, the goal of any event is always the same: to attract an audience.

Of course, the techniques vary depending on the type of event, but all can benefit from well-planned and executed approaches:
• Appealing image: create a visual identity that conveys the essence of the event and captures the attention of the target audience. To create a solid and easily recognizable image, ensure the uniformity of the image across all developed materials.
• Engaging content: produce content that generates interest before, during, and after the event. Including teasers, webinars, and exclusive content is an excellent strategy to capture attention at different stages of the event.
• Online dissemination: nowadays, digital promotion is essential for event promotion. This includes targeted paid ads, social media pages, creating specific hashtags, regular newsletters, automatic emails, as well as exclusive offers or access to special content.
• Partnerships and collaborations: engage with influencers, companies, and organizations that share the same target audience. Partnerships can increase the visibility of the event and attract more participants.
• Interaction during the event: keep participants engaged during the event through live chats or Q&A sessions. Activities that allow for challenges encourage participation and facilitate networking among participants.

These are some strategies that lead to the successful planning of an event. However, the post-event phase is equally important. Participant feedback allows identifying strengths and areas for improvement. Send online surveys and keep in touch with participants after the event by sending a thank-you email for their presence, event summaries, participation certificates, and information about future events.

A well-structured plan is essential for the success of online and live events. By combining some of these strategies, it is possible to attract more participants, maintain engagement, and create memorable experiences. Let’s organize an event for your brand together!

Aug'24