Immersive Communication: What’s Changing with Augmented Reality

We can’t help but talk about creativity when it comes to brand communication – and technological advancement has offered a whole new world of possibilities.

In recent years, augmented reality has emerged as an innovative tool capable of engaging audiences and creating impactful solutions that blend two parallel realities. The ability to overlay virtual elements onto the real world provides an interactive experience, proving to be an opportunity for brands to create creative content for their campaigns.

Campaigns utilizing augmented reality, like this one from Pepsi, demonstrate the technology’s potential. The campaign went viral and remains a remarkable success story today.

Even on social media, augmented reality has provided a new experience between the customer and the brand. An example is the creation of filters on Instagram, which can be used by the entire community and are an opportunity to reinforce brand awareness.

This technology is often associated with entertainment, but its use goes beyond fun. Immersive videos and images have also allowed customers to test and interact with the product before purchasing – it’s possible to try on clothes, shoes, makeup, and even test furniture at home before making a purchase, for example.

As you can see, augmented reality is revolutionizing the way we communicate. By offering immersive and interactive experiences, brands stand out in an increasingly saturated market and provide memorable moments that generate a lasting impact.

Augmented reality promises to continue playing an important role in brands’ communication strategies, and we’re here to keep up. 😉

May'24