Book talks FNAC

September was the month chosen to bring the book “Digital Marketing & E-commerce” to Fnac’s Book Talks. Ricardo Rodrigues, CEO of Blisq Creative, and Jorge Remondes, specialist in communication and digital marketing, were talking at FNAC do Braga Parque about the work they supported and coordinated, and which aims to share knowledge and experiences of professionals in this area.

The book was launched in 2016 and is now in its 3rd edition, exploring topics such as the strategic variables of digital marketing, online consumer behavior, web analytics and metrics for social networks.

This was also an opportunity to bring together some of the authors of the work, who were present at the event where the way in which digital marketing and e-commerce have been revolutionizing the communication strategy of brands was discussed and what are the challenges for a future in that digital transformation will continue to impact businesses and consumers.

At a time when there are estimated to be more than five billion online users worldwide and when about 60% of the world’s population is present on social networks, it is imperative to address how marketers and communication managers should face and incorporate digital performance and business intelligence in your daily work with brands. “Digital Marketing & E-commerce” is therefore also an excellent tool to generate relationships with the public and achieve more and better sales in the digital environment.

And because we know the book from start to finish, it also has Blisq Creative’s team of experts in digital marketing and e-commerce – we’re here to help you build and enhance your brand in the online universe.

Sep'22