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4 tips to sell on Black Friday

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With more and more people shopping online, Black Friday becomes a strong opportunity to increase sales, sell stocks and even promote brand awareness. The most important thing is to plan and ensure that actions are developed to boost online sales.

It all starts with a good strategy, defined methodically and in advance. In this phase, the objectives of the campaign, the offers and their duration must be defined, while monitoring the competition. After that, several actions must be implemented:

1. Online store: the increase in website traffic during Black Friday requires that the website is prepared for the amount of people who will visit it. Likewise, the consumer’s journey must be optimized, allowing the user to make their purchases as quickly as possible and without any obstacles that could compromise the purchase.

2. Email marketing campaigns: sending an email a few days before Black Friday will generate interest in the campaign. At the same time, automation of sending emails to abandoned carts should be developed, in order to communicate with consumers who showed interest in certain products, but who, for some reason, did not complete the purchase.

3. Social media: during this period, publications must give a sense of urgency so that customers know that promotions are temporary and, therefore, have little time to take advantage of them. Special focus should be given to the use of call-to-actions in each post, as well as responding to all user comments and messages.

4. Advertising: the budget to invest in advertising, in Facebook Ads and/or Google Ads, must be defined when planning the campaign. These ads should be designed to not only highlight promotions, but also generate remarketing ads for visitors who have not completed a purchase.

These are some of the steps that can help boost sales for an online business during Black Friday. However, the lack of know-how or experience can compromise the way to act in digital media. Subsequently, it is extremely important to be advised by a communication agency, such as Blisq Creative, which will define the best online strategies.

Oct'22