Tiktok and Instagram Reels – Why should your brand bet on these digital formats?
It´s not new that content video is the king of online communication and has already shown, over the years, to be a tool capable of bringing good results in the digital environment. However, in an era where access and the number of content available online is increasingly easier and larger, it becomes imperative to create content for quick consumption, and so other formats capable of attracting users’ attention have emerged – Tiktok and Instagram Reels.
Tiktok, a social network that explores this social media model, has reached several audiences, surpassing the number of users of the big “monsters” of social media. Seeing this opportunity in the market, Instagram didn’t let itself be left behind and also bet on the integration of this tool in its model.
With Reels being a format that allows easy sharing, user engagement with the brand, and consumption that is expected to be easy, relaxed, and fun, there is a great opportunity here for online businesses.
So what are the big advantages of these formats?
- Higher viewing rate – since it is the place that users prefer on social media, this type of format has a greater capacity for reach;
- More interactive – Whether it’s through the already known forms of interaction or replicating trends, these videos allow greater interaction;
- Shareable content – On both Instagram and Tiktok you can share and be shared by users, thus reaching more people and it is possible for users to share these videos in their stories as well;
- Ease of going viral – Since these videos reach many users and follow trends, if you stand out and are creative, going viral is even easier.
And what kind of content should I create? See the 5 tips below.
Although Tiktok has gained a lot of visibility through the dances and songs repeated by its users, mostly children and teenagers, the truth is that more and more audiences of different ages are joining this social media, also looking for content that suits their needs.
Brands can and should use these videos to communicate richly with their audiences, taking the opportunity to increase their visibility and connect with users. Thus, the best contents to add value while increasing your brand awareness are:
1. Storytelling – Tell the story of your brand, what it stands for and how it is positioned, in a dynamic and entertaining way. The fact that it’s not a boring format allows users to get to know your brand and engage with it more easily.
2. Social proof – Create videos that demonstrate how people use your product/service, for example through reviews. In this case, partnerships with digital influencers can also be a good way, given their credibility and reach.
3. Behind the scenes – Take the opportunity to make videos that show in a more real way what you do. Consumers will not only engage with your brand, but they will also value it more since they will know the processes your products/services are subjected to. In addition, the curiosity behind the design of a brand is always very high. Transparency is the key!
4. Informational/educational content – This content helps you reach your audience while also providing authority in your field. Use buzzwords like: 5 mistakes you’re making in (…); how to do (…); did you know that x% (…), etc.
5. Trending – Both Tiktok and Instagram Reels feature videos that are trending and usually created by the users themselves. Involving brands in these initiatives makes them popular and fun.
It should also be noted that both social networks have features within these tools that allow brands to play with creativity, through music, special effects, captions, etc.
Are you still unsure whether to bet on Reels or Tiktok?
If you’re still not convinced that these formats are a good bet for your brand, no one better than the Google Executive to say so.
At Fortune’s Brainstorm Tech conference, Senior Vice President Prabhakar Raghavan, said that Internet searches are changing significantly and Tiktok and Instagram are the social networks that are capturing the most attention from the public. People, especially young ones, now tend to search for locations and information, not on Google Search or Maps, but on these media. ¹
Now that you know why you should try these formats, don’t wait any longer to start! At Blisq you’ll find a multidisciplinary and skilled team to present creative and innovative solutions for your Reels.
Nov'22