Acqua Dilux, a brand of JLS, is dedicated to the construction of swimming pools, buried or elevated, with with different types of coatings or natural stones. They build custom-made pools and support the maintenance of machinery and surrounding systems.
JLS’ strategy involved creating a brand that represented the business of building and refurbishing swimming pools, to give an image associated with its core business and conveying a luxury positioning.
In the first phase, there was a process of naming and visual identity creation that triggered the design of several pieces for online communication, such as the Acqua DiLux landing page and social media.
Acqua DiLux content successfully improved brand awareness through SEO optimization that redirected more traffic to the landing page. To support the organic reach of these channels, monthly campaigns were developed with paid advertising, to boost effective results and increase engagement.
Using the most appropriate keywords, it was possible to target and position Acqua DiLux with an audience most likely to convert into customers. The ads allowed 4,500 new users to visit the landing page within six months, as a result of 305,031 impressions on social networks and search engines.
As a result of the continuous support provided by a specialized team in design and digital marketing, Acqua DiLux has a strong identity and receives a significantly higher volume of visits, which converted into leads for quote requests.