Graphic production: the WOW effect

More than anyone, we know how to recognize the merit of graphic design and the creativity of a designer. However, it is often in production that the key to the “wow” effect lies. Graphic production is a crucial stage – it is at this stage that materials and finishes are chosen that will dictate the visual impact of a communication piece:
• Materials
The selection of high-quality materials, such as glossy coated paper for brochures or textured paper for business cards, can make a big difference in how the brand is perceived. Premium papers give a professional and sophisticated look, conveying to the client the message that the brand values excellence and care in every detail. Additionally, durable materials, such as synthetic paper for restaurant menus, ensure that the pieces withstand wear and tear, maintaining a good appearance over time.
• Finishes
Graphic finishes, such as matte lamination, spot UV, or hot stamping, add a dimension, enhancing the visual and tactile experience. A business card with embossing or an invitation with a pearlescent finish not only attracts attention but also creates a sense of exclusivity and superior quality. These refined details help make a lasting and distinctive impression.

However, we must not forget that the most important thing is to maintain coherence between the chosen materials and finishes and the brand positioning, to effectively communicate the brand’s identity. When we talk about a luxury segment, for example, the choice falls on high-grammage textured papers and sophisticated finishes to reflect its distinct value. On the other hand, an eco-friendly brand will benefit from the use of recycled paper and finishes that enhance its commitment to sustainability.

As you can see, the appropriate choice of materials and finishes in the graphic production of communication pieces is not just a matter of aesthetics but a vital strategy for conveying the essence of the brand and creating a distinctive image. It is fair to say that investing in quality and detail reinforces the credibility and memorability of the brand among its target audience.

Jun'24