New year, new communication strategy.

The beginning of the year is a time for reflection and change. We took advantage of the beginning of 2024 to explore the opportunities that arise for brand communication during this year:

• Artificial Intelligence (AI) and Automation

The revolution in brand communication will continue with the advancement of technology, through Artificial Intelligence and Automation. By 2025, it is predicted that 85% of customer interactions will occur without human intervention, thus driving increasingly personalized experiences.

• Sustainability and Social Responsibility

Consumers’ growing environmental and social awareness requires brands to make a commitment to sustainability and social responsibility. Consumers are more aware of the impact of their choices and are increasingly looking for brands that know how to act as positive agents of change, demonstrating that they also care about contributing to a better world.

• Humanization of Communication

Humanization in communication between brand and consumer is highlighted. The tendency is to favor an increasingly less colloquial language, in favor of an approach based on strong adjectives, clarity and simplicity. Using humor, for example, will provide light and fun communication, strengthening ties between brand and customer.

• Interactive content

nteractive content is fundamental for brand communication, especially when we talk about digital media. This strategy allows you to optimize consumers’ relationship with the brand, compared to static content. Dynamic videos, augmented reality and other technologies expand the connection with the audience and are essential in next year’s content strategies.

• Voice search

With the rise of smart speakers, optimizing for voice search is crucial this year. It is expected that, by 2024, half of the research will be carried out orally. Brands that prioritize optimizing for voice commands will be better positioned to be discovered online, making it necessary to adapt their SEO strategies.

At Blisq Creative, we understand the importance of staying ahead in this constantly changing scenario – and 2024 will be no different! We are here to help brands, developing communication strategies that follow trends and anticipate market needs.

Start the year off on the right foot, with confidence and determination, knowing that we are ready to boost your brand’s potential.

Jan'24