Mobile apps: a practical guide on how they can help your company

Mobile applications are essential tools in consumers’ lives, especially when it comes to entertainment and information search. However, there are several business areas that bet on their use, such as health, food retail, and the textile industry, among others.

Because it is an easy and quick tool to access, users prefer its use to make their purchases instead of going to physical stores. In addition, mobile apps allow presenting informative content about the use of a particular service or product in a simpler and more objective way, giving companies a competitive advantage over their competitors and at the same time helping their clients.

And it is for this reason that mobile apps become essential for business, because they are able to create cohesive and lasting relationships with customers who are satisfied with the services / products and / or information provided in the apps, contributing to a greater loyalty to the brand.

There is, however, another factor that can convince you that getting an app for your business is a great idea. The fact that you can analyze the behavior of your users and offer them the best solutions, anticipating needs and solving difficulties, so that the customer is always satisfied, and consequently renovating their loyalty cycle.

If you are convinced that you need an app, it is necessary to clarify how they are built, and which model best fits the needs of your business. There are two types of mobile apps that can be created – hybrid apps and native apps.

The first type concerns apps developed with web technologies, such as JavaScript, and can be created in such a way that their behavior on mobile devices is identical to a web page. However, they can also be purchased through the App Store or Google Play, and allow you to integrate features of your own device (such as calls, GPS, photos, etc.).

Native apps, on the other hand, are developed for a particular operating system (iOS or Android) and can be installed from the common online stores – Google Play and App Store, because the language used for their development is quite specific – Java or Objective-C, respectively.

That said, we can see that each brand or industry will have different needs when it comes to acquiring mobile apps for their business. It is important, therefore, to conduct a briefing that clearly shows the goals of the app for the business.

Questions like: Who will use the app? Employees or customers? Is it a sales app? With point accumulation systems? Which functionalities are most important? Is login required? These and other questions are fundamental to understand what type of app best suits your brand so that your acquisition is a success.

Having an application that can bring more value to your brand can also help you position yourself as top-of-mind for your consumers, because the relationship created from the use of the application makes it possible to build a stronger brand image in their minds.

At Blisq, we have a fully specialized IT team able to find the best solutions for each business. The fact that we have experience in developing projects of this scope allows us to easily understand what each brand needs.

Trust Blisq to develop your app and follow the whole process until you get a dream result that will connect you more with your customers. Let’s meet?

Mar'23