Online communication: the presence that doesn’t take a holiday

With summer’s arrival, the pace slows down, teams and clients start going on holiday, and a general sense of pause settles in. But there’s one thing that shouldn’t stop: brand communication.
In fact, it’s during these quieter periods that opportunities arise to strengthen the connection with your audience, keep the brand visible, and prepare the ground for the next phase. Consistency not only sustains visibility – it also builds trust.

How to maintain an active digital presence during the holidays
Keeping your online communication active during the summer is essential for building a strong relationship with your audience. Brands that communicate in a planned way are more easily remembered, recommended, and valued. They also convey an image of professionalism and attention to detail, even when most are on pause.
Fortunately, today it’s possible to maintain this presence effectively, without daily effort. Social media is a strategic tool that allows content to be planned and scheduled in advance. This ensures the brand continues to communicate with consistency and purpose, regardless of team availability or unexpected situations.
The key is planning. Creating content that reflects the brand’s identity, is adapted to the season, and designed to maintain engagement. In summer, it makes sense to adjust the tone, use lighter language, and choose fresh visuals – all while staying aligned with the overall strategy.

The importance of working with a team that stays active all year round
At Blisq, we believe that strategic communication is a continuous effort. It’s not just about being present – it’s about knowing what to say, when, and how. That’s the kind of planning that ensures communication keeps flowing, even when the brand is, quite literally, on holiday.
Working with us means having a team that ensures consistent presence. A team that takes care of the brand every day of the year, with scheduled content, tailored to the calendar and focused on results. Because consistency builds trust – and trust builds strong brands.

Jun'25