“Authentic Brand, Loyal Customers”

Blisq was involved in an international project that aims to promote innovation, by bringing companies and higher education closer together.

This initiative brings together students, researchers and companies/institutions in response to real challenges or community problems and was developed together with Portuguese polytechnics, the Portuguese government and Demola – Global Community of Co-Creation.

The challenge launched by Blisq to the students of IPCA focused on the investigation of the theme “Authentic Brand, Loyal Customers”.

The students involved had the opportunity to:

. Work as a team in several different environments;
. Propose solutions to real community challenges and/or problems that require innovative responses and distinct skills;
. Manage projects based on fundamental steps and focused on creating value for the business and end user;
. Communicate effectively, conveying ideas, to an audience.

In addition to stimulating research and creativity, this project also involved the creation of a cooperative culture and practices, generating interaction and the exchange of knowledge between external entities.

At Blisq, we defend and support change and sustainable development, and this initiative has contributed to the identification of business trends and the evolution of future generations.

Jun'22